AI Insights · Timothy · July 2025
Top 5 Health and Fitness Apps on iOS in New Zealand Q2 2025
Explore the performance of the top 5 health and fitness apps on iOS in New Zealand during Q2 2025, featuring trends in downloads, revenue, and active users.
In the second quarter of 2025, the top health and fitness apps on iOS in New Zealand showcased intriguing trends in downloads, revenue, and active users, according to data from Sensor Tower.
MyFitnessPal: Calorie Counter saw a notable increase in weekly revenue, peaking at around $11.5K in late April. Downloads experienced a decline, starting at approximately 1.8K and dropping to 1K by mid-June. However, active users showed a positive trend, increasing from 12.1K to 15.6K by the end of the quarter.
Strava: Run, Bike, Walk maintained a steady weekly revenue, fluctuating around $9K to $11K throughout the quarter. Downloads started strong at 1.9K, dipped mid-quarter, and ended with a slight increase to 1.8K. Active users remained high, with a peak of 64.1K in mid-May.
Flo Cycle & Period Tracker experienced a consistent rise in revenue, reaching over $10.7K in early June. Downloads peaked at 1.6K in May, while active users saw a gradual increase, ending the quarter at 10.9K.
Runna: Running Training Plans displayed a steady revenue trend, peaking at $9.5K in mid-June. Downloads remained relatively stable, with a slight increase towards the end of the quarter, while active users grew from 6.5K to 8K.
Headspace: Meditation & Health showed a gradual increase in weekly revenue, peaking at $5.5K in mid-May. Downloads remained low, yet active users saw a small uptick towards the end of the quarter, reaching 3.4K.
These insights, derived from Sensor Tower, highlight the dynamic landscape of health and fitness apps in New Zealand. For more detailed analytics, visit Sensor Tower's platform.
